Statistics Art Survey Project

This was a Statistics project from 2008ish. It is not Security related, but did blend art and math, topics I think go together more often than people give them credit for. I admit, I did have to convince my Statistics professor to let me use Art as my objective, but once I explained my goal she gave me the go ahead on one condition; that I paint pieces based on my results. And so I did. They are included at the bottom.

PDF : Statistics Art Survey Project

Statistics Art Survey Project

My semester project was a research survey to find what sorts of media online consumers were more likely to purchase, and the price ranges surrounded those preferred Medias. This is of personal interest to me because I plan to open an online store of my own artwork and I wanted to have the best idea of who to direct my business towards. I also volunteer for an art organization who does sell art in their galleries, website, and functions they hold every year. I would like to participate in these functions but I did not know what would have the highest probability of selling, should I enter any of my work.  With the information I collected in my survey, I now have a much better understanding of online consumers and which areas to focus in when creating art. This direction will allow me to manage my time and resources more efficiently.

My sampling method was a convenience sampling. The population I was surveying was persons within the New York State area with an internet access, through sites such as,, and I posted my survey to bulletin boards of online art organizations and groups within the Rochester/ Western New York area, that I already am a member of. Allowing any interested individuals to take the survey. I chose this method because it was an easily accessible population that would find the subject matter of the survey of interest. I chose online bulletin boards due to the nature of my main objective, which is directed at online art enthusiasts.

I believe there was a bias within my sample, due to the majority of the sampling being already involved in the art community. There was also a bias towards people who have already purchased art in the past but both were necessary due to the nature of my survey.

Had I had more time and resources I would have posted to more bulletin boards, possibly directing more towards Art Schools and in additional to more organizations in the area. I would have created a more detailed survey to better identify with the surveyors personal interests. I did run into two main problems. First, I had to better clarify what was being asked in question number 5 in my survey, regarding themed pieces. Secondly, I did not get very many participants in one bulletin board, but had to post to several communities in order to collect sufficient data. But regardless I still feel that the information was accurate and helpful towards my goal, because it was directed towards the local population of the Metro area of Rochester. Since the store will be available for anyone who has an internet access, I should continue to my survey for a more accurate overall preference.

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As you can see from the pie chart, half those interviewed preferred their art to be digital. This is not surprising as digital art has become very popular in recent years, with the use of Photoshop and various software products out there for the artist to utilize. This allows you to create vastly complex pieces in much less time. Digital drastically outweighed pencil and sculpture art. This was closely followed by traditional painting styles, which lets us know that even though digital is now the most popular, the old fashioned artists can safely rely on the most traditional brush and canvas.

In the Media color choices, the ever faithful black was the most preferred choice. We assume due to this color’s versatility. Everything goes with black, so it’s a safe bet that no matter how many decorative changes you make to a room, your art choices, as long as they are mostly black, will not clash. Blue and red were both tied, as being next in line with two outliers at green and pink.

It was surprising to discover that, contrary to the belief that abstract art is the least desirable and easiest to make, it was in fact the most popular choice. Most people, close to 75%, actually prefer it. 25% roughly prefer portraits, and the rest prefer animals as their subject type.

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Based on the numerical graphs, the average person is willing to pay for a piece of art anywhere from $300-$500 with two outliers at $1000 and $2000. The graphs are skewed positively to the left, showing this data. Based on this information, it is reasonable to think that the average piece of art sold online should not go above $300. Otherwise the likelihood of it being sold will drastically decrease. To accommodate for the outliers, there should be a smaller selection of higher priced pieces, or the offer of custom made pieces, set at the higher prices. This allows the business to ensure the higher paying consumers have opportunity to purchase art that is more to their preference.

· Your linear regression: What did you learn about how the variables related?

Attach minitab files/scatterplot etc. Explain their meaning.


Overall I learned a great deal about the art expectations of the local Western New York State area. I now have the confidence in presenting my artwork in an online gallery setting, since I have the statistical data backing up my ambition. Having this knowledge will also help me in the future, should I need to make changes to or tweak the target audience later on. Since I have done it once, I know I can do it again and rely on the information it produces. For example, should I want to devote a section of the website to specific forms of art, I know what price limitations or expectations to have, and in what subject matter. This allows me to have a ready stock of the most sought after art pieces, but allows the flexibility of the more unique items as well.

In conclusion I feel that this project survey gave me a great starting point to further my art gallery career. Since finding where to begin is usually the hardest part for me, when undertaking a completely fresh idea or task. Now that this hurdle has been crossed I can focus my attention on the details and thanks to this survey I know what those details are.


Additional Information Regarding My Survey Used

My Survey –

        1 - Your Sex: male/female
        2 - Your Age:
        3 - What is the highest you would be willing to pay on a piece
        of art?_____ dollars.
        4 - For an 8x10 canvas piece shipping priority mail, what do you
        consider to be a reasonable shipping price?_____ dollars.
        5 - Are themed pieces worth the extra shipping price? yes or no
        6 - Which medium are you most likely to buy from an online
        store, charcoal, digital art, pastel, pencil, paintings, or
        sculptures? please choose one
        7 - What subject type are you most likely to buy from an online
        store, animals, abstract art, or portraits? please choose one
        8 - Which color do you prefer for an art piece, black, brown,
        pink, red, green, yellow, or blue? please choose one
        9 - Which would you prefer to purchase online, a custom art
        piece in which you make all the decisions on, or pre-made pieces
        you can view and purchase?
        10 - What is the highest price you have spent on art in the
        past? ____ Dollars.


Quantitative –
1 – price continuous
2 – reasonable shipping continuous
3 – previous price spent on art  continuous

Qualitative –
1 – what medium (charcoal, digital, pastel)

2 – what subject matter (people, animals, plants)

3 – what colors

4 – custom pieces or pre-made

5 – Themed sets or one piece art

6 – Age

7 – Sex


My paintings, per my Professor’s agreement to let me do my project on art. Based on the results, people prefer abstract art in black and red, on medium canvas. A close second was blue and black abstract and nature. So this is what I painted.



These are a matching set I call ‘Icarus’, since they look like melting wings.

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